If you own a small business, one of the best ways to get the most out of your online marketing is by setting up a Monthly SEO Package for your business. This type of service helps you optimize your website to increase your organic traffic. Search engines crawl and scan different websites to determine which ones get the most traffic. In order to be ranked highly, your website must have high-quality content, little or no promotion, and a social media presence.
Create a monthly content plan to keep up with SEO
One of the most effective ways to stay on top of SEO for small business is to create a monthly content calendar. This allows you to create a schedule and theme for your articles, which can help you stay on track and organized. Creating a content calendar can be especially helpful if you don't have time to create it each month. Here are some tips on how to create a content calendar:
o Identify topics to write about. When planning content for your website, identify topics and keywords related to your products or services. Then, research and determine how many people are searching for these terms. Keyword research tools are an excellent way to find relevant terms and their search volumes. Once you have a list of topics, you can create a monthly content calendar for your website. Make a monthly calendar for each month and place it in a spreadsheet for your team to refer to.
Create a budget for SEO
Small business owners have to be careful when deciding how to spend their money on small business SEO. SEO for small businesses is expensive and often done by black hat marketers. However, low-cost SEO services do not necessarily produce better results. The more experienced an SEO agency is, the higher its price will be. You should also consider the type of marketing plan you have for your small business. By knowing how much money you can spend on SEO, you will be able to create a budget that will allow you to pay a professional agency for their services.
Setting a budget for SEO is important because it is an ongoing digital marketing strategy. A basic campaign will last 8 to 16 months and requires a consistent monthly investment. If done correctly, the ROI can be very visible and feel exponential. It may also be helpful to hire an in-house marketing manager or hire a team of freelance SEO experts. However, this type of service can be expensive, ranging from $50,000 to $125,000 per year.
Hire an SEO agency
If you're wondering whether to hire an SEO agency for your small business monthly SEO plan, you've come to the right place. These agencies specialize in value-driven SEO campaigns for small businesses. Before you hire an agency, visit their offices and talk to their team. Ask about their approach to SEO and the specific strategies they use to increase their clients' rankings. A good agency will be happy to explain their process to you.
A good SEO agency is transparent. If they don't share these details with you, then you're probably hiring someone who's shady. If they refuse to share information, they're probably overbilling you or engaged in illegal black-hat practices that violate search engines' terms of service. Ultimately, you're paying for a long-term strategy that will help your business grow.
Measure the success of your SEO strategy
A small business can benefit from an SEO plan in many ways. In-house SEO team members can increase the visibility of their business, but they may not be targeting the most important metrics. For example, most small businesses focus on web traffic from organic search, but if your company is generating more business through social media marketing, you can also measure your success through other metrics. The following are some of the ways to measure the success of your monthly SEO plan for small business.
To measure the success of your monthly SEO plan, you can track your CTR, or click-through rate. Using Google Search Console, you can measure your website's CTR. Another useful tool is Google Tag Manager, which allows you to deploy and manage tracking pixels. This will help you measure your website's performance and help you improve it. If you use both tools to track your website's activity, you can make your SEO plan more effective.